After Apple announced the iPhone's artificial intelligence functions last year, the company's shares rose rapidly in anticipation of new abilities shocking old businesses. However, the boom of sales has not been realized.
On Thursday, the Tech giant sold an iPhone worth $ 69.14 billion in the last quarter, decreasing 3.5 % from the quarterly sales record reported in early 2022. Useful to offset the modest performance of the iPhone business, such as Apple Music and Apple TV+.
Apple's quarterly revenue increased by 4 % in three months, ending in December, to $ 124.3 billion. Its profits increased by 7 % to $ 36,333 million, rebounding in the previous quarter of the billions of dollars, paid for the European regulatory authorities.
The result was more than the $ 3562 billion of Wall Street Analyst's expectations for $ 124.38 billion. The company said that profits would rise in the current quarter, which ended in March. The shares have risen 3.5 % in outside business hours to promote the company's sales outlook.
Apple released the iPhone in September without a signature sales point in September, despite the significant promotion of new AI technology. An AI system called Appleintelligence. The AI function became available in the United States about a month later, and eventually expanded to other English -speaking countries.
Apple has not yet released Apple Intelligence in China, the second most important market, and has weakened the appeal of the iPhone. According to market research firm CounterPoint Research, smartphone sales in China decreased to 15.5 % last year, decreasing by 2.4 points last year. Apple stated that China's sales decreased by 11 % to $ 18.5 billion, according to Apple, which is planning to be able to use AI offers in additional languages in April.
“The market that developed the Apple Intelligence has performed better than the market we didn't have,” said Tim Cook, the highest executive officer of Apple, called Analyst. I mentioned.
In countries where Apple Intelligence is available, several functions are disappointed with customers. This month, the company said that it would disable the AI system to consolidate and summarize news notifications because it misfirward media reports.
“They had a lot of optimism that they had golden eggs on the iPhone 16, but today they are fast -forward and feel like they have been pulled out from below.” “AI intake is slow.”
In addition to trying to activate the iPhone business, Apple is facing the possibility of a fresh supply chain headache. President Trump threatened to impose additional tariffs on China, which produces most of the iPhone. Taxes are forced to reduce Apple's profits or raise prices.
Cook has built a personal relationship with Trump for many years. He donated $ 1 million to Trump's inauguration fund and sat behind Trump at the inauguration ceremony with other technical leaders, including Mark Zuckerberg and Jeff Bezos.
When asked about what the new administration means for the company during the call with an analyst, Cook said, “We are monitoring the situation and nothing more will be added.” Ta.
Services, including the sales of apps, Apple TV+, and Apple Pay, are the strongest segments of Apple's business. The company has reduced profits from more than 1 billion subscriptions sold on iPhone and iPad. Sales in quarterly services increased 14 % to $ 26.34 billion.
Most of the service revenue comes from Google and can be paid to the Apple device search engine. Last year, the Federal Judge ruled that Google was an exclusive person to pay these rates, and the Ministry of Justice called for the court to correct it by forcing it. Apple, who wants to maintain a $ 20 billion collected from Google every year, tried to intervene in the case, but was rejected.
Apple reported that the number of other major products, iPad and Mac, has increased, but has been sold to wearable such as Apple Watch and AirPods. The company's total product revenue increased 1.6 % to $ 979.6 billion.
