newYou can now listen to Fox News articles.
So, as Anheuser-Busch learned, one bad ad can ruin an entire year. The company put a transgender person's face on a Bud Light can, and its stock price plummeted. After all, most guys don't want to mix cheap beer with chicks, and they also don't want to be called a bigot for feeling that way. But what about more premium brands, such as luxury cars?
Jaguar has announced a new advertising campaign. Everyone starts talking even when they're not actually throwing up. And yes, if they were talking about it, the obvious points would be made. And it worked, right? I mean, Alec Baldwin got everyone talking about Rust, but I don't know if that sold any movie tickets.
What was that all about? Was that the entire lineup chosen by the Biden-Harris Cabinet so far? That's weird. It looks like Sam the toucan has followed his nose into a giant pile of cocaine. It looked more like Kudrow's hot tub party than a car ad. And look, if I want to see unattractive men with heavy make-up, I watch “Jesse Watters Prime Time.''
Comments from Jaguar Marketing Director celebrating the re-emergence of DEI after the WOKE rebrand
And what's up with the slogan? It creates vibrancy. Is that translated from Fabio's dating profile? The word lively sounds like something a deft drama teacher would write in everyone's yearbook. Don’t copy anything – Like the Asian kid you sat next to in algebra class right before every test. But I haven't seen so many empty slogans since Kamala Harris lost. Of course, the only thing missing from the ad was a car. Well, in some respects, the advertising agency has done its job. It became a hot topic on social media. But then again, if I put a giant dump on a plate of mashed potatoes and posted it online, I'm sure it would cause splashes too. That's the point.
The people Jaguar is placating on social media are probably gay Martian carnival freaks who don't buy Jaguars. But as one Jaguar executive said, the goal is to make users feel uncomfortable. You did it. But if you want to be uncomfortable, go to Brit Hume's annual massage weekend in Sag Harbor.
Family-friendly Volvo ad receives praise on social media after Jaguar rebrand backlash
You could have saved yourself a lot of money if you wanted to cause distress. Show me Joe Biden eating a baby. Many now believe that the jaguar has woken up. Well, thanks for connecting the dots, Matlock. Last summer, Jagger participated in the Attitude Awards, which honors gay icons such as Elton John and non-Elton Johns. Jaguar's head of brand strategy and BLM support designer spoke at the event.
Oh, shut up, —- shut up! Just to be clear, this is a car company, not a drag queen story hour. Please tell me how many cup holders there are. He used more woke buzzwords than Joy Reid used to talk about the blessings of Thanksgiving: a diverse, inclusive, and unified culture. I can't believe Biden didn't appoint someone in charge of nuclear waste.
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous model without car
And he boasted that Jaguar has 15 DEI groups. Well, the last time I checked Pornhub… there weren't that many racists. But it’s not just one DEI group, there are 15, evidence of the parasitic consequences of competing nonprofit objectives. And none of them are on board with the company's mission to make great cars that make a profit, rather than their competitive goal of self-preservation.
CLICK HERE TO GET THE FOX NEWS APP
It just grows like a cancer in every company in which it exists. I'm willing to bet that Jaguar has more DEI managers than car designers. I'm looking forward to seeing what the car will look like. I'm willing to bet it's an automatic, but will it be recognized as a stick?
