More than $538 million in advertising spending by the presidential campaigns of former President Donald Trump and Vice President Harris and their allies has been funneled into the key battleground state of Pennsylvania ahead of Election Day, according to a new report.
The numbers come from an analysis published Tuesday by the Philadelphia Inquirer.
This makes Pennsylvania the most expensive battleground state, with 19 electoral votes considered critical to securing the presidency. Democrats spent more than $294.7 million in Pennsylvania, while Republicans spent $243.6 million, according to the analysis.
AdImpact said both sides and their allies collectively spent about $185 million, or 52% more, in Pennsylvania than in Michigan, the second-most expensive battleground state.
According to a report in the Inquirer, leading presidential candidates and their running mates have visited Pennsylvania 76 times since January, but President Biden ended his re-election bid in July and endorsed Harris. If you include the number of visits to date, the number jumps to 90.
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Donald Trump participates in a Fox News town hall with Sean Hannity at New Holland Arena in Harrisburg, Pennsylvania on September 4, 2024. (Kevin Dietsch/Getty Images)
Most of the visits to Pennsylvania took place after early August.
Eighteen of Trump's 25 campaign visits were outside Philadelphia and Pittsburgh, with the Republican candidate focusing on Rust Belt towns like Wilkes-Barre and Johnstown.
In recent weeks, his strategy has shifted to Montgomery County, outside Philadelphia, where he and his running mate, Sen. J.D. Vance (R-Ohio), have been trying to appeal to more undecided voters in areas likely to lean blue. are.
Kamala Harris speaks at the post-presidential debate watch party at Cherry Street Pier in Philadelphia on September 10, 2024. (Jim Watson/AFP via Getty Images)
Tim Murtaugh, a senior adviser to President Trump, told the Inquirer: “Blue-collar Trump supporters, union Trump supporters, Trump supporters concerned about the border, fracking, energy, manufacturing. People who have concerns about their jobs,” he told the Inquirer. “All of those people are Trump supporters from Pennsylvania.”
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Harris has prioritized population centers, spending three-quarters of her visits in Philadelphia and its suburbs, as well as Allegheny County, home to 44% of Pennsylvania's registered voters. She and her running mate, Minnesota Gov. Tim Walz, are also visiting the small town.
Supporters attend a campaign rally for President Trump at Arnold Palmer Regional Airport on October 20, 2024 in Latrobe, Pennsylvania. (Jeff Swensen of The Washington Post via Getty Images)
“The strategy so far has been to not take voters for granted and to campaign wherever we can,” Brendan McPhillips, a senior Harris adviser, told the Inquirer. “Our unofficial motto is to go everywhere and talk to everyone.”
President Biden and Harris have spent more than $123.7 million on airwaves in Pennsylvania since January, while Democratic PACs and issue groups have bought an additional $171 million worth of pro-Harris ads, and on Nov. 5 It is scheduled to be aired until.
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Ms. Harris and her allies are focused on the Philadelphia media market, outspending Mr. Trump and his allies in streaming, cable, digital and radio advertising. According to a report in the Inquirer, President Trump has further reduced the purchase price for the station.
The Trump campaign spent $52.5 million on advertising in Pennsylvania, and super PACs supporting the president spent an additional $191.2 million in the battleground state.
