Butter yellow has recently been painted on a wide range of items, including cocktail dresses, jeans, jackets, hair clips, handbags, and stand mixers. It is covered in walls in restaurants and home kitchens, and immerses the stages of red carpets and large pop music tours.
Like dairy products, they are given color names. The butter yellow range is from golden to almost white tones. And it captured the charm and wallets of more and more people.
“It's going to be the fashion colours for the spring season,” said Jodie Khan, vice president of luxury fashion at Neiman Marcus. This spring, the department store all-inned in Butter Yellow and offered it in the form of items such as Alaïa Sunglasses, Vince Sneakers and Dries Van Noten basketball style shorts.
Khan said the biggest selling point of color is the properties that stack the mood. Butter Yellow “has a bit of positivity and warmth,” she said, adding that it is suitable for many neutral tones (white, navy, brown) that tend to permeate your wardrobe.
After being adopted for high-end labels like Jacquemus and Auraleee, the colours have permeated the brand's offerings across the pricing spectrum.
Popular retailers such as The Gap, Banana Republic and Abercrombie & Fitch sell butter yellow clothing as well as independent brands based in various cities, including Rachel Comey in New York, High Sport in Los Angeles, and Cecilie Telle in London. Modern labels like Tory Burch and Simkhai also embrace that, and brands like Bottega Veneta and Chloé are among those who maintain their colour in a luxurious space.
Butter yellow items from the runways of Gucci, Marni, Versace and Jil Sander's fall 2025 fashion show late last month suggested that interest in sunny tones would not melt anytime soon.
Harling Ross Anton (33), a writer with a focus on fashion and style, has long conveyed the benefits of wearing butter yellow. In 2018, she posted a photo of herself in a solid, pale yellow costume on Instagram, describing her as a “butter stick” aesthetic in the caption.
Colour has become more mainstream, but it has not thwarted Ross Anton's interest in dressing like the Olake block on the land. “And there's charisma,” she said.
Cynthia Eribo wore Jack Emmas' ensemble in colour for an Oscar party last Friday, and two days later, Timothy Chalamett coated her in a Butter Yellow Givench suit at the ceremony itself. Other celebrities who embraced the colour include singer Sabrina Carpenter. The wardrobe for Sabrina Carpenter's short tour included some butter lingerie-inspired looks.
Compared to other yellows like mustard and neon, butter yellow has a wider appeal, said Tina Burgos, 52, owner of Covet + Lou, a boutique in Newton, Massachusetts.
Her store's butter yellow items include Mary Jane Wedge shoes by Rachel Comey. Cashmere Seaters by Demylee, a New York knitwear brand. It's boring, like a beaded keychain.
Jake & Jones, a boutique in Santa Barbara, California, sells an equally eclectic assortment of butter yellow products. There are also baggle shoulder bags from Dutch label Eleph, a Cawley Silk Trapeze dress and a quirky boxed jacket.
Jennifer Steinwurzel, 44, owner of Jake & Jones, said he was the first to notice butter yellow flowers blooming in Scandinavian-style capitals like Copenhagen. The sign for her that Butter Yellow's popularity has reached a new saturation point came when one of her employees renovated a coloured kitchen last year.
Butter yellow is also bubbly in the culinary world as it grows in fashion. In February, Kitchenaid was named “Butter,” and featured the colours of the year and took the opportunity to release a shade stand mixer. In January, Restaurant Cafe Commerce held a pale yellow dining room on Manhattan's Upper East Side.
Harold Moore, 51, a chef-owner at Cafe Commerce, said the colour he chose for his restaurant is a soft yellow known as the European “saffron” that sells 2.5 liter cans for $175, reflecting a cozy, flattering light. He used the same colours at his previous restaurant commerce, which closed in 2015, he added.
“You want people to be comfortable and look good. These two things come together in that shade of yellow,” Moore said.
Chef Molly Buzz, 36, was associated with the colour after hosting a YouTube cooking show seen by millions in Butter Yellow Kitchen at his home in Altadena, California.
Buzz, whose home was destroyed by a wildfire in Los Angeles, has been called Butter Yellow and added that it is “playful, hilarious and charming.” But she instantly characterized her interest. “We will probably embrace a new colour story in this next chapter and leave Butter Kitchen as a truly shining marker of the past,” she said.
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