In the history of the Olympics, it was rare that there was a single company as a luxury empire, LvMhmoThennessylouis Vuitton, which is owned by the most wealthy family in France.
LVMH was everywhere as the largest corporate sponsor of the Parisiang Games. The Moe & Chandon Champagne flowed with VIP suite. The French athlete was wrapped in LVMH's Berluti Fashion House. At least in violation of the Olympic charter spirit, Louis Vuitton's luggage ran down at the opening ceremony, and more than billions of people around the world saw it.
However, the most important roles include the Olympic medal designed by CHAUMET, a gorgeous jewel, watchmaker and part of the LVMH group. Gold, Silver, Bronze -The best athlete takes them home as a souvenir of feats in Paris Games.
Currently, these medals are different -and LVMH is silent.
In just 100 days after the Olympics were closed, we called for more than 100 athletes to exchange medals that are collapsing. Last month, Clement Secret and YOHANNN NDOYE-BROUARD French Swimmers showed off the peeling medal on social media. Sexy wrote “Crocodile skin.”
Nick Itokin, the US Olympic Foilfencer, said his bronze medal began to worsen a few days after the Olympics. “But in a few weeks, it has become more prominent,” he said, and he added that he had planned a replacement.
The medal had to be exchanged at the other Olympics, especially in the 2016 Rio de Janeiro. However, there was no company in the previous Olympics that made brand qualifications very noticeable.
This problem seems to be the most serious bronze medal. This is the problem that the athlete first started flagging immediately after receiving them.
The International Olympic Committee apologizes and says it will find an alternative. Monnaie de Paris, a French mint that created medals, has been responsible so far and has accused the technical issues related to varnishes.
And LVMH is pleased to talk to other organizations. The company's spokesman said that LVMH had no comments because he did not make medals and was not responsible.
However, in the accumulation of the game and the event itself, LVMH played the role of experts when creating medals. On the second floor of the club, on the second floor of the club, only a few yards from the French president's residence, the Elysse Palace, the designer of Chamet proudly explains a one -year project to design a secret medal. I did. At the center of each, there was a part of the Eiffel Tower.
CHAUMET had never designed a sports medal before, and the bronze was the most difficult, out of the three asked to make it.
“It's the most delicate, so it's the most difficult,” said Philip Bergamini, one of Chamet's longest jewel designers.
The company has fine -tuned hundreds of times until the athlete and the Olympic officials agreed. Later, designers worked together with Mint, a French institution that has produced money and other valuable objects since the Middle Ages.
Each medal took 15 days to complete. From design engraving to gold, bronze, and silver, it was finished with a varnish coat.
Therefore, when one athlete posted a photo of a bronze medal that was corroded last August last August, Mint is an internal survey for “understanding the status and cause of damages”. Is started.
Mint discovered that the varnish used to prevent oxidation is defective. The crocodile recipe is a corporate secret, but according to the French industry, La Lettre, the recent European coalition regulations that are banned from the use of troutoxid chromium, a toxic chemical substance used to prevent metal corrosion. The coating has been weakened so that it matches. newspaper.
The spokeswoman refused to confirm the report, but Mint said, “We will change the varnish, optimize the manufacturing process, and increase resistance for specific applications observed by athlete.”
In the face of the deterioration of the medal, the International Olympic Committee pledged to find alternatives. “The damaged medal is systematically replaced by Mannai de Paris and is engraved in the same way as the original.”
For LVMH, the Olympics were a party. It was a big advancement to sports, the moment of advertising a company in the past, and I liked it to introduce individual brands instead.
“It's obviously a medal, so it's very well -known, so everyone is asking a question from the quality and accurate LVMH, especially how everyone this happens.” Michael Pane, who devised a marketing strategy, said.
