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Why do checking your mailbox every day still gives you a small thrill? Rationally, we know what's out there. A bulky bulk pack of invoices we don't want, catalogs we've never ordered, and coupons we'll never use.
But somehow, despite the noise, there is a quiet hope that we may find something meaningful. Something personal. Something real. Maybe even a penpal letter that was lost for a long time.
And sometimes we do.
In a society obsessed with social media, text, AI, speed and automation, handwritten appreciation notes have become an endangered species. (istock)
It's there – your name is written in a pen. Handwritten envelope. And inside? A genuine thank you note. There is no automation. There are no bulk emails. Ink the paper and thank the real people. That little envelope has the power to promote all day long.
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In a society obsessed with social media, text, AI, speed and automation, handwritten appreciation notes have become an endangered species. But I say to you: This lost art is not just a sentimental throwback – it is a powerful tool that can accelerate your career, grow your business, and make you more money.
Why write 5-10 thank you notes every week?
For over 25 years, I have never stopped writing handwritten appreciation notes. It's not because I have time to kill – trust me, I won't. That's because I saw the ROI firsthand.
It sticks when it takes five minutes to write a thoughtful message, “I'll see you and thank you.” It distinguishes you. And in business, differentiation is everything. The whole thx thing in the text doesn't just cut it.
These are not the common “congratulations!” Or “Well done!” doodles. They are honest expressions of direct, personal and concrete gratitude. In today's digitally distracting world, it is impossible to exaggerate the effects of such authenticity.
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We live in a 24/7 environment where text, email and slack messages fly faster than most people can process. But when someone receives a handwritten note, they pause. They engage. They remember.
Do you want to move on? Let's start here.
Let's chase it. If you are serious about building a successful career, expanding your network, or scaling your business, you need to revive this simple exercise.
Want to nail the second interview? I want my clients to remember you – and introduce you to me? Want to create a centre that has a real impact in your life? Do you want to build a reputation as someone who gets it? Next, start writing a thank you note.
why? Because no one is doing that. Your competition is too busy – or lazy. That is, there is a wide open opportunity to create emotional resonances that make others feel barely impressive.
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Recently I was on the podcast “Sagely Speaking,” by former Congressman Mary Bono. It was humbled to be part of a podcast where she was interviewed, but after the podcast I wrote a handwritten appreciation and sent me a small token of gratitude for having me on the show. These are the small things you can do every day to improve your career and increase your revenue.
Leader says “please” and “thank you”
You'll be shocked to see that there are many people going on a career that expects things from others without providing the most basic courtesy. “Please.” “Thank you.” A general phrase, actually rare.
Do you want to build true loyalty within your team? Start showing gratitude. Thank you for your support – loud, written, and in public. There is no cost. You gain everything: trust, morale, retention.
And if you're a business owner or an executive, listen to this: culture starts from the top. I'll lead with an example. Since starting my company over 18 years ago, I've made it my point to write a card every week. A real card with real ink.
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And response? Thank you to everyone, both old and young, for sending us a thank you card. That's not strange. It's a signal. A signal that in today's economy, emotional intelligence is as valuable as financial intelligence.
The hidden benefits of paper and ink
Here's what no one teaches in business schools: Relationships make money. Appreciation promotes introduction. Consistency gains loyalty.
When you consistently write a thank you note, you strengthen your reputation, increase your touch points, and turn acquaintances into supporters. This leads to better recruitment, warmer leads and stronger partnerships. In short, it will make you money.
Try this: Promises to write one handwritten note per day for a year. It's 365 notes. Do it with your heart. specifically. Be authentic. Then sit down and see what happens.
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People will call you. They will introduce you. When opportunities arise, they will think of you. You weren't just a deal, so you'll connect.
Conclusion
Handwritten appreciation is more than just courtesy. It's a career strategy. It's a business growth tactic. It's a leadership move.
So, if you're looking for the next “life hack”, you won't need to stand out in the industry, or you won't need AI tools, digital funnels, or virus posts.
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You only need pen, paper, five minutes a day.
Thanks is not old school. It's smart business and smart in life. And in a world where everyone is rushing to go faster, those who slow down and appreciate will be the ones who go farthest.
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