Ye, a rapper and designer once known as Kanye West, aired commercials in select markets during the Super Bowl and promoted a website selling one product: Swastikas' T-shirts.
The 30-second commercial appears to be filming a close-up of his face while lying in a dentist's chair. “I spent all my money on these new teeth commercials,” he said with a smile on his face. “So, once again, I had to film it on my iPhone.”
After that, you will lead people to his online store, Yeezy.com. Yeezy.com had only sold one item early on Tuesday. This is a $20 white T-shirt with a black sw. According to Variety, when the commercial aired on Sunday night, the website sold non-branded clothing, but it was sold shortly after only shirts were sold on SW.
On Tuesday morning, his store's website appeared to have gone offline, replaced by a message saying “This store is not available.” A spokesman for Shopify, an online platform that processes website orders, said YE's online store was “deleted from Shopify because it did not engage in genuine commercial practices and violated the terms.”
The ads aired days after you Ye unleashed the rant on social media, calling himself a Nazi and publicly cited his love for Adolf Hitler. He later disabled his X account.
On Monday, the Prevention League denounced the commercial, writing to X “There is no excuse for this type of action.”
“Swastika is a symbol adopted by Hitler as the main Nazi emblem,” the Prevention League wrote. “He continues to instill fear and instill fear in those who promoted his followers in the 20th century, targeting anti-Semitism and white hegemony.”
Earlier this year, Ye released a collection of clothing that is confounded in his online store, including works that contain inexplicable or meaningless messages in Cyrillic and Greek lettering. Hoodie, sweat and shorts included phrases in Russian, such as “The Herald Tribune.” Linguistics experts said they did not retain hidden meaning within the language.
Fox, which aired the Super Bowl, did not immediately respond to a request for comment on Tuesday.
According to the Hollywood Reporter, you seem to have purchased advertisements at local markets and are not broadcast nationwide. The ads ran again at Fox on Sunday in the same market a few hours after the game ended. While National Super Bowl ads cost millions of dollars, local ads that air in some locations don't cost several times more.
Ye's representatives did not immediately respond to requests for comment.
In 2022, YE was suspended from X after posting a series of offensive messages containing images of sw within the Star of David. Site owner Elon Musk said at the time that the Post violated X's rules against inciting violence. The site revived his account almost eight months later, apologizing to the Jewish community for his comments in a 2023 Hebrew Instagram post.
In the past, YE said he had been diagnosed with bipolar disorder, but in a podcast interview released last week he was misdiagnosed and said he had autism.
